To be Odd or not to be Odd

Hello,

Please meet Mr and Mrs Odd. Oh and Junior.  They are beets. Bet you didn’t notice that as you were so distracted by the fact that Mr Odd is wearing a hat. And has a moustache. And yes, I know that Mrs Odd went a bit overboard with the false lashes. Junior is fine. He has a bit of an hair issue (probably inherited from his mum) but other than that he’s fine. Seriously.

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Ok, jokes and photoshopping aside, what’s so Odd about them? Well, they got rejected. By the supermarket. Apparently, being Odd is out. At least, that is what supermarkets say. They don’t like Odd. They like normal. Like in same old, same uniformly evenly boring normal. Thirteen a dozen as bakers say. And the family Odd doesn’t fit in that dozen. Because they are a bit wonky. And Junior is small. Maybe he will grow, but not fast enough to make it to the supermarket shelf. So they got left behind. For being Odd.

Well, to be honest, if I have to choose between being normal and boring, or being Odd, I rather choose the latter. As you know, I am a grown up woman who still goes into happy overload mood whilst creating cute bunnies or piggies from rice balls, so some people will probably say that I’m not normal anyway.

But I digress. Because how come that whilst the family Odd didn’t make it to the supermarket they still ended up in my kitchen? Because of Oddbox. Oddbox are my new foodheroes. They rescue wonky veg and fruit. They fight foodwaste. And they give to charity. Plus they don’t mix up avocados with mangoes…. Did I already mention they are my foodheroes?

Oddbox buys up Odd produce from local suppliers, packs that into boxes and delivers this to your door. They are my new weekly veg & fruit box delivery service and we love them. Cheaper than other schemes, a generous quantity, seasonal produce (no nonsense about #courgette crisis or #lettuce rationing) and just look at these amazing colours:

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Ok, maybe that pear looks a bit wonky, and, hmm, that apple didn’t pass the red colour test (yes really, supermarkets reject apples because they are not red enough!), but I can tell you they taste gorgeous. So farmers happy, Oddbox happy, and we happy. 

Unfortunately though for the family Odd, this story didn’t have a happy ending for them. Rejected by the supermarket they briefly perked up being selected by Oddbox and featuring in a photo shoot. They also were quite pleased with themselves about having a whole blog post dedicated to them. But in the end they ended up where food should end up and they were eaten.

It was nice to meet you family Odd. And you were delicious!

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(Roasted beets with goat cheese and walnut salad)

If you would also like to be a food hero and rescue Odd fruit and Veg, Oddbox is now offering a 50% discount on your first box with ref code: REFBOX (They currently deliver in South London only, but are expanding).

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9 thoughts on “To be Odd or not to be Odd

  1. That’s a fabulous social business idea! The whole allegory also brought to mind the discussion about ordinariness in the JTBC production “Age of Youth”. And thus, poor bear in bath is now relegated to second position in my mental list of favorite posts on your site. =P

  2. They remind me of Mr. Potato Head and Mrs. Potato Head. Do you get that a lot?
    Maybe check out my blog if you could use any blogging tips. That’s what I write about.
    Janice

  3. I love what you wrote and I am with you. I always visit the ‘odd’ section at my local supermarket – taste just as good. Also I work regularly as a volunteer at a food program for people in need – we appreciate what we can get, odd or otherwise – odd is beautiful !

  4. Pingback: Dosirakbento | dosirakbento

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